Some of the links on this page are affiliate links, which means I may earn a small commission if you sign up or purchase at no extra cost to you.

Use this as a trusted starting point, do your research, and choose what fits your budget and your season.

JotForm

Forms & Intake

When I started taking on clients, I needed a professional way to collect information — and JotForm made it so easy. JotForm lets you build beautiful, customized forms for intake, applications, surveys, and more without needing to know a single line of code. I use it to onboard new clients and collect everything I need before our first session. If you're ready to look like the professional you are, JotForm is a must.

Systeme.io

All-in-One Business Platform

Systeme.io is an all-in-one platform that lets you build your website, create sales funnels, sell digital products, manage your email list, and run an affiliate program all in one place. The best part? There's a completely free plan to get started. I use it to house my courses, automate my sales process, and stay organized without juggling ten different tools. If you're a new entrepreneur looking for one platform that does it all, start here.

Namecheap

Domain Registration

Your domain name is your address on the internet — and Namecheap is where I go every time to purchase a new domain. The name really does say it all: the prices are affordable, the process is simple, and they make it easy to manage everything in one dashboard. Before you build your website, you need a domain, and Namecheap is the most straightforward place to grab one without overspending.

SiteGround

Web Hosting

Once you have your domain, you need a home for your website — and SiteGround is the hosting provider I trust. It's fast, reliable, beginner-friendly, and their customer support is genuinely one of the best I've experienced. Whether you're launching your first website or migrating from another host, SiteGround makes the process smooth and stress-free.

Notion

Organization & Planning

Notion is a free all-in-one workspace where you can organize your ideas, manage your content calendar, track client projects, and build out your entire business brain in one place. I use it for my content planning, launch tracking, SOPs, and more. If you're someone who wants to get organized and stay that way, Notion is the tool that will get you there — and it's free to start.

Descript

Video & Podcast Editing

If you're creating video or audio content, Descript will seriously blow your mind. Descript lets you edit your videos and podcasts like a document — just delete the words on the screen and the video edits itself. It also adds captions automatically, which is huge for reach and accessibility. I use it for my YouTube content and it has cut my editing time dramatically. If you've been putting off video because editing feels overwhelming, Descript is the solution you've been waiting for.

Kit (formally ConvertKit)

Email Marketing

Building an email list is one of the most important things you can do for your business — and ConvertKit is the email marketing platform built specifically for creators and coaches like us. It makes it easy to grow your list, set up automated email sequences, deliver your freebies, and nurture your audience on autopilot. I use it to send my newsletters and stay connected with my community. The money is in the list — and ConvertKit makes managing that list simple and beautiful.

A Self Guru

Legal Templates for Entrepreneurs

This one is a non-negotiable for every business owner, and I wish someone had told me about it sooner. A Self Guru is a legal template shop that provides attorney-drafted contracts, privacy policies, terms and conditions, and more — specifically designed for online entrepreneurs. Your business needs to be legally protected from day one, and A Self Guru, a real-life lawyer, makes that accessible without the expensive attorney fees. From client contracts to website legal pages, they have everything you need to operate your business with confidence and protection.

Calendly

Scheduling & Booking

Gone are the days of back-and-forth emails trying to find a meeting time. Calendly is the scheduling tool I use to let clients book their own appointments directly on my calendar — no phone tag, no confusion, no stress. You set your available times, share your link, and Calendly handles the rest. It integrates with Zoom and sends automatic reminders too. If you're doing discovery calls, coaching sessions, or consultations, Calendly is going to save you so much time and make you look incredibly professional.

Zoom

Virtual Meetings & Coaching

If you're coaching, consulting, or hosting virtual events, Zoom is the go-to platform for meeting with clients face-to-face from anywhere in the world. I use Zoom for all of my one-on-one coaching sessions, group calls, and virtual workshops. It's reliable, easy for clients to use, and gives your business a professional feel no matter where you're working from. Running an online business doesn't mean you lose the personal connection — Zoom keeps that relationship real and present.